The Slow Blog Manifesto, My Style

Happy Halloween!


My email inbox and my RSS feeds are like arteries clogged with plaque. I choose to subscribe to many different blogs so, I should expect my inbox to be all jammed up, right?

Not necessarily.

It’s stuffed with the blogs of excellent bloggers who post on fascinating topics 3-7 times a week.

Is it possible to be brilliant that many times each week? Over the course of a year, all that blogging can add up to 300+ posts.

Yikes! That’s about three novels worth of words!



Think about your answers to these questions:

1. Are you earning as much with your blog posts as you would with three novels on the market?

2. If you have no book on the market, has blogging 3-7 times a week garnered a huge following? Like 2,000-5,000 subscribers?

3. Are you able to create valuable content for every single post?

4. How stressed are you, knowing you have several posts to write every week AND you have to keep up with social media, AND write your book, AND say hello to your spouse and kids at least once a day, not to mention clean your house and cook meals for your family AND maybe even work a full-time job?

5. Are you writing on specific topics defining your brand and entertaining your readers?


Stop. Just stop.


It isn’t necessary, in my opinion, to post that often. I’ve been there. I’m tired of hearing so-called ‘gurus’ and ‘experts’ on blogging say that we should really post everyday but absolutely no less than 3 or 4 times a week.


BUNK! That’s what it is.


The benefits, for me and my readers, of Slow Blogging:

>>I choose to post once a week. I offer other fun pages for my readers to explore on my site. They are updated periodically. And that’s enough! I need time to write books and market them to do more.

>>I have not lost any subscribers. My friends are happier with only one quality post a week to read. They look forward to it.

>>I have time to make my posts fun/inspiring/informative and better than before. I have time to visit and comment on the blogs I love to read and support. Side benefit: being part of the blog-reading community brings me more visitors than posting blogs everyday ever did.

>>I’m having fun with blogging again and my visitors can tell. I thoroughly enjoy creating one really good post every week.




A few months ago, Anne R. Allen wrote a very funny post called,

The Slow Blog Manifesto…and 8 Reasons Why Slow Blogging Will Help Your Career, Your Love Life, and Protect You From Angry Elephants

Here’s an excerpt:

I didn’t start out to be a Slow Blogger. 

When I started this thing three years ago, I was simply too busy bloodying my knuckles on the doors of the publishing industry to have time to post more than once a week.

The blog has won dozens of awards—and even made the list of finalists for Best Publishing Industry Blog in the Association of American Publishers/Goodreads Independent Book Blogger Awards. (Many, many thanks to all of you who voted for us!)

 I did this without blogging more than once a week. In fact, thanks to a wonderful blog partner (the spectacular Ruth Harris, who joined a year ago) plus some fabulous guest bloggers, I usually now blog only twice a month.


Posting less often is not for everyone but, if you’re leaning in that direction…even a little bit…JUST DO IT! It can be a win-win decision!


Give yourself a break…Slow Blog.

Marcia Richards, sexy, smart and strong

Have you thought about cutting back?

I know it’s hard to let go. Are you brave enough to do it?

If this is not for you,  we’d love to hear why you feel that way!



Grand Prize winner – Renee Shuls-Jacobson!!

Renee will receive an autographed print copy of Fabio Bueno’s Wicked Sense

(Renee, please contact Jess Witkins with your mailing address)

Bonus Photo winner – Julie Glover!!

Julie will receive a kindlegraphed copy of Wicked Sense

Bonus winners for tweeting – Rhonda Hopkins, Diana Murdock, Natalie Hartford and Gene Lempp!!

Rhonda, Diana, Natalie and Gene will receive kindlegraphed copies of Wicked Sense

(All those who won a kindlegraphed copy of Wicked Sense, please contact Fabio Bueno with your information so he can get your ebook to you.)




  1. Alison  December 1, 2012

    This is a great post, Marcia. When I first started blogging, I wrote every day. I was burnout in 6 months!

    Now, I only blog twice a week and it works for me. Less stress and I’m loving it!
    Alison recently posted..Being The BabyMy Profile

    • Marcia Richards  December 1, 2012

      Thanks, Alison! I’m so glad you found what works for you! Twice a week is definitely more manageable. Thanks for coming by!

  2. Elena Aitken  November 6, 2012

    I LOVE the idea of slow blogging. And…it’s what I went to subconsciously too.
    Long live the slow blogger!
    Elena Aitken recently posted..Catching UpMy Profile

    • Jay Gilbertson  November 6, 2012

      I LOVE the idea of slow blogging. So refreshing to read. The relief is just so darn nice. I also really like this site. It’s really important to read such positive thoughts. I can feel your great energy!

      Thank you—I’ll be back

      • Marcia Richards  November 6, 2012

        Hi Jay! It’s an honor to have you here! yes, the relief of writing blog posts less often is liberating, isn’t it? Thanks for the kind words. I’ll stop over at your site to visit and look forward to seeing your here again.

  3. Anne R. Allen  November 5, 2012

    This blog inspired a new post about taking things at our own pace. I linked to this one. Thanks for reminding me of who I am at a time when I needed it, Marcia!

    I hope people will come over and comment. My blog partner posted it on the Kindleboards and you wouldn’t believe the snark I’m getting over there. I think sleep deprivation is giving some wannbe authors a case of serious crankypants.
    Anne R. Allen recently posted..The White Queen Age: Why Are We Running as Fast as We Can to Stay in the Same Place?My Profile

    • Marcia Richards  November 5, 2012

      Thanks for the link, Anne! I’ll tweet it and FB it to my friends.
      I’m surprised you’re getting that reaction. Sleep or no sleep, they need to unwind their panties!

      I’m so glad this came at an opportune moment, Anne! I’ll be right over.
      Marcia Richards recently posted..The Slow Blog Manifesto, My StyleMy Profile

  4. Kassandra Lamb  November 3, 2012

    I stumbled on Anne’s post early on in my blogging and it definitely resonated for me. I blog once a week about serious issues (I’m a retired psychologist) and every once in awhile I throw in an extra just-for-fun post. Thanks for the validation, Marcia!
    Kassandra Lamb recently posted..Contests, Prizes & Books…OH MY!My Profile

  5. K.B. Owen  November 3, 2012

    Congrats to the winners! I’m a little late to the party, Marcia, but I’m really feeling ya on this issue. As I’ve kicked my novel-writing/revising into high gear, I’m finding that my blog posts are sliding into quickies and reposts, not the research and mystery content I love to do (which are also VERY time-consuming). I’m seriously considering cutting back to once per week, too.

    I want to re-create my site as a “destination” author site, with tabs of fun and interesting static pages that I update from time to time. The thing is, I really can’t do that until I am an author, with published books to promote! Sigh.

    Thanks for a thought-provoking post!
    K.B. Owen recently posted..Want to get away?My Profile

    • Marcia Richards  November 3, 2012

      But you can, Kathy! You just don’t put the books up. You can get the rest of the site ready for it. You can have interesting pages for readers to explore. Just leave the book stuff until you’re published. I know how you feel on the blog. I love blogging but the book has to take precedence. Thanks for coming over!
      Marcia Richards recently posted..The Slow Blog Manifesto, My StyleMy Profile

  6. Nina  November 2, 2012

    I’m an Anne devotee too and luckily happened upon her advise when I first started blogging two years ago. I have been blogging once a week since the beginning and I think it’s the way to go. I agree that it makes people look forward to a good quality post rather than feeling inundated. Even at once a week friends and family (non blogging people) have trouble keeping up.
    Nina recently posted..Confessions of a Lululemon LemmingMy Profile

    • Marcia Richards  November 2, 2012

      Hi Nina! I wish I had found Anne two years ago! I wouldn’t have gone through the guilt and frustration. LOL. Glad you found her, though! Thanks so much for taking the time to stop by!

  7. Charity Kountz  November 2, 2012

    Amen! I will tell you with 100% certainty that the reason for this “3-4 times a week blogging” junk is from content marketers and spammers who are over-saturating the web for SEO/self-promotion purposes and have zero interest in maintaining a relationship with their audience. One well-thought out and planned blog post a week is plenty – in reality, one a month is plenty if it’s a relevant and timely post of substance for your readers. Great post – found you through David Walker’s blog about the same topic.

    • Marcia Richards  November 2, 2012

      I’m so happy your took the time to come over, Charity! You’re right about the content marketers but I’ve also seen it firsthand from so-called gurus of blogging who profess that at least 3x a week is a must! The convince newbies that there is only one way to do this blogging thing. I disagree heartily with that. There are as many ways as there are people and their schedules/intentions/etc. As long as the content is the best you can make it, find your frequency comfort level. Thanks, Charity, for weighing in on this topic!

  8. Angela Orlowski-Peart  November 2, 2012

    I have plenty of ideas for the posts (or, well, some ideas), but I have no desire to blog more than once per week, often less. I rather spend my time on writing the next novel 🙂

    Congratulations to all the winners! I have read Wicked Sense and loved it. Hope you will too 🙂

  9. Anne R. Allen  November 1, 2012

    I can’t tell you how much it pleases me to see you spreading the gospel of SLOW BLOGGING!

    And how fantastic that you actually did the math!

    Write books, not blog-blather!

    Blogging doesn’t sell books. It gives you an Internet presence. And you can get that presence by blogging once a week–or even less. Yes, it takes longer for the Google spiders to find you, but people don’t find blogs by Googling a subject. They find them by word of mouth. And if you’re not blogging so often, you have more time to get out there and meet the people who might spread the word about your blog.

    Fantastic post. I think this is inspiring me to write about slow blogging again this week. It’s been a while.

    Thanks, Marcia!!
    Anne R. Allen recently posted..8 Sure-Fire Ways to Improve Your Book—Tips from a New York Times Bestselling AuthorMy Profile

    • Marcia Richards  November 1, 2012

      Anne, I’m so pleased you stopped by! Your post was inspirational and validating. An Aha! moment for sure. I guess you can see, from the comments, that we all agree with you! Yes, post about it again. I’m sure there are many others out there needing to hear that it’s okay to slow blog! I’ll be watching for it!

  10. Catie Rhodes  November 1, 2012

    Marcia, I am sorry to be running late. As usual.

    I think you have an excellent point here. And you should have heard my answers to those five questions you asked.

    I do have an interesting blog. And I make a point not to post unless I have real content to share. But I am burned out and have been for a while.

    My Wednesdays are slowly being taken over by authors promoting their books. Some effort goes into these posts, but the authors do most of the work. My other Wednesday posts go together pretty quickly.

    My Fridays are the killer. If anything goes, it’s going to be the Fridays. I’ve thought about only doing 2 Fridays a month. I’ve thought about only doing 1 Friday a month. I’ve wondered if that’s too inconsistent. And on and on she goes.

    Anyway, I want to give you a big, bold, all caps shout of “good for you.”

    If you ever want to talk blogging or anything, you have my email. LOL

    • Marcia Richards  November 1, 2012

      It’s never too late, Catie. I know you cut back to 2 days awhile ago. If you’re still having a tough time, definitely do it again. I agree with you on cutting out regular Fridays. Maybe one Friday a month. It makes people really look forward to it and you can remind them what’s coming on the Wed before. I will email you. I’m having some of the same thoughts. Thanks for coming over, Catie!
      Marcia Richards recently posted..The Slow Blog Manifesto, My StyleMy Profile

  11. Patricia Sands  November 1, 2012

    Slow blogging = totally agree! Isn’t it interesting how we are all reaching the same conclusion? The best part about blogging, IMHO, is the incredible WANA connections we have all made. Excellent post and comments, Marcia!
    Patricia Sands recently posted..Nicky Wells is rockin’ the blog!My Profile

    • Marcia Richards  November 1, 2012

      WANA was definitely responsible for bringing so many of us together, Patricia! To tell you the truth, I’m surprised how many of us are down to once a week. I think it’s a powerful statement that we don’t have to be slaves to our blogs, but do what we love and are comfortable with. It’s also great validation for those of us who wondered if they were doing the right thing by cutting back. Thanks, g/f!
      Marcia Richards recently posted..The Slow Blog Manifesto, My StyleMy Profile

  12. Debra Eve  November 1, 2012

    I seldom post more than once per week, and have been on that schedule since I started. I think blogging more often might help in the beginning, but I’ve never had the time between day job and family. I personally think it’s impossible to create quality content several times a week, and if you manage, what time is left for your books (as you so astutely point out)? Besides, slow is part of my “brand,” being a late bloomer and all 🙂 Thanks for a great post, Marcia!
    Debra Eve recently posted..Why Not All Who Wander Are LostMy Profile

    • Marcia Richards  November 3, 2012

      I love that slow is part of your brand, Debra! I’m a sister late bloomer! Slow is definitely a part of me! Blogging is fun but that isn’t why we do it. We blog to connect to others and that can be done once or twice a week, even once a month!
      Marcia Richards recently posted..The Slow Blog Manifesto, My StyleMy Profile

  13. Sheila Seabrook  November 1, 2012

    I love the term slow blogging, Marcia. I actually started out slow, just a couple of times a month (with the exception of the posts I do for the Bandit Creek Series) and now finally caught the hang of blogging and am trying for once a week. I don’t think I could do more than one a week and write. It’s one or the other. 🙂
    Sheila Seabrook recently posted..Screaming into the NightMy Profile

  14. Julie Glover  November 1, 2012

    I’m going to confess here: When I follow someone’s blog and they post every single day, I groan a teeny bit. I obviously want to follow them because they have some great content I want to read, but do I need something every single day? It takes a while to read through that much, and I need to write. So I find myself “screading”–half scanning, half-reading–the posts.

    As for myself, I’d already decided to slow down my blogging from 3x per week to 2x per week at the start of 2013. I’m keeping my most popular topic day (Amazing Words Wednesday) and merging the other two days’ topics. That will be quite enough for me and the readers.

    Thanks, Marcia! Great points.
    Julie Glover recently posted..Naming a Haunted HouseMy Profile

    • Marcia Richards  November 1, 2012

      See, that’s how I feel. then a really close friend told me that’s how she felt about mine!
      Screading! Love it! You’re short-changing yourself if you have to do that. But the alternative is not to read it at all.
      You’re smart to cut back to where it feels comfortable, Julie! Thanks for popping in!
      Marcia Richards recently posted..The Slow Blog Manifesto, My StyleMy Profile

  15. Diana Douglas  October 31, 2012

    I’m a slower than slow blogger. Do they make a Halloween costume for that? Probably not.
    Happy Halloween!!!
    Diana Douglas recently posted..Disappearing blogs and other things I can’t explain…My Profile

    • Marcia Richards  November 1, 2012

      Hmm, a Halloween costume…got nothin’! But, Diana, you are the woman who published two amazing historical novels at the same time! Slower than slow obviously works for you! No guilt! 🙂
      Marcia Richards recently posted..The Slow Blog Manifesto, My StyleMy Profile

  16. David N. Walker  October 31, 2012

    What an eye-opener. I’ve blogged three times a week for a year and a half and never even wondered whether I was overloading readers. I have trouble getting through all the blogs I subscribe to, but I always thought I was alone with that problem because I’m the world’s slowest reader. You make much sense with the idea that fewer blogs will allow your readers to read all the way through them.

    Now, I just need to decide whether to cut to two or only one . . . and what day(s).
    David N. Walker recently posted..The Doctor’s Waiting RoomMy Profile

    • Marcia Richards  November 1, 2012

      Has it been difficult for you to post 3 x a week? If not, then consider sticking with it, especially if you think you are gaining follower because of it. But if you have a tough time coming up with topics, then try cutting back to two days. Maybe one for your Christian-themed posts and one day for something fun. Like an amazing image with a short commentary, or maybe you admire book covers and could feature one special once a week, or go with your funny personal stories, photos you took or anything you know your readers would enjoy. Good luck with it, David!
      Marcia Richards recently posted..The Slow Blog Manifesto, My StyleMy Profile

  17. Coleen Patrick  October 31, 2012

    I am a slow blogger, and much happier because of it! When I read Anne Allen’s post I remember feeling relief–and well, validation. Yes, it’s okay!! 🙂 You are so right Marcia, we have to make time to write our stories! Happy Halloween!
    Coleen Patrick recently posted..Bowl Haircuts and Other Scary ThingsMy Profile

    • Marcia Richards  November 1, 2012

      Happy Halloween, Coleen! Anne’s post was validation for me, too. I was putting this website together when I read it. I was stressed and tired and had a hard time keeping up with all the blog posts. I simplified and am so much happier, too.
      Thank you for adding your voice to this! Not that everyone should blog once a week, but that everyone can choose to do it their way without, guilt or worry that they’ll lose all their subscribers. Good to see you Coleen!
      Marcia Richards recently posted..The Slow Blog Manifesto, My StyleMy Profile

  18. Fabio Bueno  October 31, 2012

    Marcia! Thank you so much for writing this post. Yes, also because of the contest (more about that later), but mainly because you voice a feeling many os us share.
    I love blogging, and I’ve never put a post out there because I “needed to,” but the time (writing time!) spent is too valuable. Many bloggers put pressure on themselves to post, post, post. Also, im my case, I don’t want to bother readers asking for their attention 3-4 times a week. If I don’t have anything remotely interesting to say, I’ll just shut up 🙂
    I know it’s a personal choice, and some bloggers do have content, time, interesting things to say, and stamina to do it. It’s just not for me. Once or twice a week, even skipping a week, is perfect for this guy.
    But today is Halloween! I’d like to thank you and Jess for your great idea and tremendous work on this promotion. I feel honored to be the first author on RedHots! It really means a lot to me.
    Thanks to all who participated too! Halloween is one of my favorite holidays, and the RedHots came up with a smart way of celebrating it. I hope you had fun–I certainly did.
    Congrats to the winners! I’ll be sending your copies–and autographs to those who request them (I can’t believe I’m writing this…). I hope you enjoy the book.
    Fabio Bueno recently posted..YAmondAY with Tami Clayton – Creeptastically Good BooksMy Profile

    • Marcia Richards  November 1, 2012

      You have to do what you have to do, Fabio. I think the difference is that we are not just bloggers. We are writers who blog.
      Personal choice–yes–everyone should exercise it without guilt or stress or worry.

      I had a blast with the contest and the interview! Your winners are thrilled and hopefully you will gain new friends who will want to read your books! Jess and I are all about supporting writers, in general, and friends, in particular.
      You had better get used to being asked for autographs! I have a feeling you’ll be doing a lot of that in the future, Fabio.
      Now, hurry up and write the next book in the series! 🙂
      Marcia Richards recently posted..The Slow Blog Manifesto, My StyleMy Profile

  19. Dario Cirello  October 31, 2012

    Marcia, excellent post, and thanks for saying this. I’ve also settled on once a week for all–ALL–the same reasons, and I try for the same *day* every week. Let’s make this a movement and restore some sanity!


    • Marcia Richards  November 1, 2012

      I’m with you on making this a movement, Dario! Same day every week is great! It lets readers know when to look for your posts. Thanks so much for coming by!

  20. Kate MacNicol  October 31, 2012

    I’ve never been so happy to hear someone say “Bunk!” in all my life. I like how you added up the numbers, isn’t it amazing??? and sad????? that we’re told by the “experts” to do this and that and the other thing all which takes away from what we really want to do??? Blogging is fun. Blogging is writing that’s why it’s fun. We’re readers too and that’s why we read the blogs of others cus we’re afraid we’re going to miss something and then we become overloaded. Love the clogged arteries you mentioned because that’s exactly what it’s like and in the end what’s left for our true calling? Very little. I do like what Gene said about finding your own process. As authors we do need to know the social media ropes and I’m glad I do. But SLOW is the only way for me right now. When I feel like steppin’ it up, I will. Family, book, friends come first — oh and living a life. We can’t be writers unless we’re out there LIVING and we don’t need to blog about every single bit we live, it’s OK to save some back for our stories, for our books too, so that we’ll always be fresh, always be authentic and real in our fiction. It’s the only way we can create great stories and characters who live and breathe BECAUSE we live and breathe right along with them and OUR READERS. Sorry this sounds like a rant, LOL but you truly touched a chord with me. Thanks so much my dear friend. This is a must-read for every author.
    Kate MacNicol recently posted..Kind of A HushMy Profile

    • Marcia Richards  November 1, 2012

      I simply adore you, Kate! You are so right about living life and using that life to create authentic fiction! Brilliant!
      Yes, we each have to develop a process that fits US.
      When we’re starting out with spanking new blogs and thoughts about becoming a best selling writer, we don’t know who is giving us “great advice” as opposed to those who just give any old advice. So we believe everything, for awhile. We’ve all been around long enough now to know how to pick and choose which piece of advice is right for us.

      And ranting is okay now and then. 🙂
      Marcia Richards recently posted..The Slow Blog Manifesto, My StyleMy Profile

  21. Gloria Richard  October 31, 2012

    I ADMIRE those people capable of rolling out a fun and/or fact filled post multiple times per week.

    I’m not one of them.

    I began to blog once a week — and not on any preset day — umpty-ump months ago because I decided I wanted to followers to know what to expect on my site. Fun. Snark. Pictures. Unlike the bloggers referenced in the first sentence, crafting those blogs could have become a full-time job, and drained my creative well too quickly.

    I even wrote a piece on it when I made my decision. What’s wrong with week of the day? I don’t have ideas plop into my noggin for day-of-the-week themed posts. I don’t know if I’ll finish and have time to add pictures to a weekly post on any given day. I’ve since adopted a “this is a week” and “today is the day I have a post ready” attitude toward my blog posts.

    Couple that with my on-going partnership with Brinda Berry and her Social Media Savvy series and I post about three times a month.

    Now, I know you have that nifty ping-back that will show my latest post. (Thank you! What a cool idea!) The current post on my blog is atypical for me. It’s got a serious side. But, I thought the topic warranted stepping outside my snark-riddled comfort zone.
    Gloria Richard recently posted..Worth Going Out on a Limb…Intel!My Profile

    • Marcia Richards  November 1, 2012

      Oooh, I’ll have to come over to check this uncharacteristic post of yours!

      I’m happy to find out that so many of us have found once a week posting to be what works! Keep doing what works for you. Everyone LOVES your snarky prose!
      Marcia Richards recently posted..The Slow Blog Manifesto, My StyleMy Profile

  22. Bridgette Booth  October 31, 2012

    Slow blogging to almost no blogging has saved my sanity. When I finally admitted that I couldn’t do my life + social media + blogging AND write, then I felt free. I still feel as if I ought to blog often though. (Old concerns die slowly!)

    In the end, I want to write and only have energy and time to develop my writing (fiction) skills. In a few years, this season will change (children do grow up!) and I hope I can juggle social media, blogging, and writing more successfully.

    Thanks so much for this post. Your words reassured and encouraged me!!!! (I followed it through Natalie’s link (Yay good friends who promote! 🙂 ) )

    • Marcia Richards  October 31, 2012

      Well, you were never alone in feeling badly that you don’t blog “enough”. With kids at home, teaching and all the other obligations and fun stuff, it’s really hard to squeeze in time for writing a book. Blogging should not be one more headache but a creative social outlet.

      Yes! Thank you for friends who promote!! That’s key in bringing new friends to your slow blog! Glad this post helped confirm your own smart thinking, Bridgette!
      Marcia Richards recently posted..The Slow Blog Manifesto, My StyleMy Profile

  23. Renee Schuls-Jacobson  October 31, 2012

    Marcia: First of all, I’m thrilled to win the big prize! Yay! I really do want to read Fabio’s book, and bonus to have it autographed! Meanwhile….

    I. So. Agree with. You.

    I realized a while back that I simply can’t churn out QUALITY posts 3-5 times a week and work and be mom and wife and exercise and have a balanced life.

    And you know what has happened?

    People now know I’m only posting once a week, SO THEY READ IT! I love getting hundreds of comments instead of 20 or 30. And I KNOW they appreciate less reading,

    I can’t read everything that comes into my reader.

    So I delete.


    And if you are posting that GEM, well I might have just deleted it because its too much.

    There are some people who are so good you don’t want I miss them.

    But a lot if people clutter readers’ readers with pictures of crap.

    I agree when a person starts writing, it’s good practice to get into a schedule to write and pst 3-5 times a week.

    And yet it isn’t sustainable if you are trying to write books, too.

    So I’m with you.

    I’ve never lost a reader, and my readership is up. Not down. 😉
    Renee Schuls-Jacobson recently posted..When a Walk in the Park is Not a Walk in the ParkMy Profile

    • Marcia Richards  October 31, 2012

      Yay! Our BIG winner! Congrats, Renee!

      I’m thrilled for you that your readership has increased even when slow blogging! I’m right there with you on having to delete a lot of posts because I just don’t have time to read them all.

      Trying to visit dozens of blogs once a week is the best I can do. And I still miss posts. There’s only just so much time to get it all done. In the end, writing the book has to have, at least, an equal portion of the business building time.

      It’s so good to see you here!
      Marcia Richards recently posted..The Slow Blog Manifesto, My StyleMy Profile

  24. Kat Morrisey  October 31, 2012

    Three cheers for slow blogging! I have always fretted over whether I blog “enough”, though I’ve never really know what “enough” is. So I would just fret and then get anxious, and then try to figure out what the heck to write about since the so called experts said bloggers should post lots and keep things interesting. But then I realized, I’m not just a blogger. I’m a writer. And if I can post once or twice a week (usually one ROW80 post and one other) and use the rest of my time for writing, then that should be enough. (For me anyways). So I gave up the fretting and gave up the schedule, and post on average once a week (sometimes more, sometimes less, depending on my work and writing schedule), and feel so much less stress about it all! Great post!!
    Kat Morrisey recently posted..Who wants a do over?!My Profile

    • Marcia Richards  October 31, 2012

      Exactly, Kat! You’re a writer who blogs, no the other way around! We try to be everything to everybody. Eventually something’s gotta give! So glad you are stress-free! Thanks for coming over!
      Marcia Richards recently posted..The Slow Blog Manifesto, My StyleMy Profile

  25. Natalie Hartford  October 31, 2012

    Squeeeee I won….I can’t wait to read Fabio’s book. SQUEEEE!!! I’m going to tweet him today…can’t wait!

    Fantastic post Marcia.

    I think both you and Gene summed it nicely. It’s about finding a system that works for you and your life. There are no guarantees that blogging every day will sell more books than blogging weekly or monthly for that matter. Actually, from most of the posts I’ve been reading, they say blogging doesn’t really increase book sales per say?!?! We can’t rely and put all our eggs into one basket. It’s about balance, knowing your boundaries and doing what feels RIGHT for you!


    I started out sporadically, and my readership grew at the speed of smell. When I started blogging 5 times a week, it definitely picked up but I am not sure if it had to do with the amount I was blogging, or the amount I was reading and commenting on other people’s blogs (which I think is more likely). After a few months, I dropped to 4 times a week and blogged at that pace for a year. My numbers slowly increased. But nothing insane. In September, I started taking a university course and formally joined our local MADD organization so time has been tight. I’ve recently cut back to 3 times a week. And I am ok with it. I assume my numbers will stay the same…and I do think it has a lot to do with having the time to read and visit other blogs. I believe writing good content and visiting other people is KEY to building a good, strong readership…both being more important than post frequency.

    Anything I do in life, I do it for the love and passion of doing it. Not necessarily a specific outcome other than my pure joy and enjoyment. If it stresses me out, I cut it out. I am finding the 3 times a week to be lovely but if I need to step back to 2 or 1, I will. I know a woman who posts once a month and let me tell you, I look forward to the first day of each month JUST for her post…

    So I couldn’t agree with you more…
    Natalie Hartford recently posted..Urban Word Wednesday: Pumpkin GoatseMy Profile

    • Marcia Richards  October 31, 2012

      Haha! “Grew at the speed of smell.” Love it! I think that was the case for all of us. It does take time to grow. You’ve done it right, Nat. You’re branded, you’re funny, people adore you for being such a great friend. You have it all going on, girl! If you ever do step it back further, you won’t see a change in your readership.

      Very smart, the way you’ve handled things, Nat! Kudos!
      Marcia Richards recently posted..The Slow Blog Manifesto, My StyleMy Profile

  26. Gene Lempp  October 31, 2012

    Awesomeness! I’d been wanting to check out Fabio’s book since I saw the cover on Joel Friedlander’s Best Covers of the Month post (while Fabio didn’t win that, his cover was one of my favorites).

    I think there is merit to the slow blogging concept, but am heading in a different direction myself. Over the summer I took about a month and a half off where I barely blogged. It did NOT impact the traffic to my blog (numbers stayed steady) AND I actually gained subscribers. The thing about blogging advice is that no one system works for everyone. Heck, many of the systems only work for the person that designed it and perhaps in this lies the reality – If what works for you goes against the advice of the day, do what works for you and screw the advice.

    This is a fantastic post, Marcia. Happy Halloween and good writing 🙂
    Gene Lempp recently posted..ROWNaNo ~ Preparing to SailMy Profile

    • Marcia Richards  October 31, 2012

      Ugh! Gene, you ALWAYS leave us with a “cliffhanger”! What direction are you going in?! Aha! That’s your secret! Besides offering amazing content, being a hugely supportive writer friend and an all around cool guy, you always keep us wondering what’s coming next. Smart, smart man!

      I’m not surprised your readership increased while you were away. You have so many fans who spread the word about your awesome blog!
      Happy Halloween!
      Marcia Richards recently posted..The Slow Blog Manifesto, My StyleMy Profile

      • Gene Lempp  October 31, 2012

        Hey now, no giving away my secrets – just use them 🙂 The “direction”, yes, I have one (grins) *whips the dogs* North, I say!
        Gene Lempp recently posted..Designing from Bones ~ OtherworldMy Profile

        • Marcia Richards  November 1, 2012

          Okay, on your say-so, I’ll feel free to use your secrets!
          Wait! What are they? You didn’t tell me what your really good secrets are!
          Gene, don’t go! I need your secrets! Dang! That man’s sled dogs are fast!
          *rubbing hands together staring after him with an evil eye and an equally evil and very sexy laugh* “I have my ways of discovering a man’s secrets. Ha, ha, ha!”
          Marcia Richards recently posted..The Slow Blog Manifesto, My StyleMy Profile

  27. Elizabeth Anne Mitchell  October 31, 2012

    Marcia, I am so tired of the “blog fascinating content four times a week” pundits. I can’t do it, because of all the reasons you list above, as well as having to write for the day job. I’m tired of feeling inadequate about it. I’m also tired of being inundated with emails/RSS feeds from folks who are feeling they have to blog all the time, and who clearly have run out of steam.

    I am taking the WANA blogging class so that I can make my blog interesting, not so I can blog all the time. I have a novel calling my name (and a life, too!)

    I’m with you on this one, Marcia. I always look forward to your posts.
    Elizabeth Anne Mitchell recently posted..Waiting for StacyMy Profile

    • Marcia Richards  October 31, 2012

      I’m so glad, Elizabeth! You are a busy lady and blogging several times a week would be a huge stressor for you! Narrow down how you want to be known and focus on developing that. Good luck with it, g/f!
      Marcia Richards recently posted..The Slow Blog Manifesto, My StyleMy Profile

  28. Christy Farmer  October 31, 2012

    Very cool, Marcia! I am a great fan of slow blogging myself and only blog once a week. I would also highly recommend it. Happy Halloween to you. 🙂


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